Grey Lingerie - B2C Fashion

Handcrafted Lingerie Brand with regular customers who came by word of mouth. Grey do uniques clothes for inspiring women. Our Goal was Scale Grey Digital Marketing Strategy and direct-to-consumer business while the core team focuses on operations, and manufacturing.

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In 12 Months, We developed a new eCommerce website and built social media profiles, using Facebook and Instagram ads campaigns. Determined marketing channel mix and approach by creating audience profiles based on past customers and their brand affinities. Created a series of rapid experiments to test new channels, audience targeting, and brand messaging.

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Achieved 190% more sales in 1 month. Grew the social community in 63% in 1 month and up to 320% growth in web traffic in only 2 months

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How we did it?

• Continous A/B Testing
• Creating a Strong Instagram / Facebook Community +15k followers
• Behavior based Retargeting
• Restructure PPC Campaigns
• Influencer Campaigns

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